Templates for knowledge sharing and editor efficiency

Here we will collect some tips and tricks in Optimizely!

• Try the AI assistant for automatic generation of ALT texts that are SEO and WCAG proof
• Visit the reference library for editor guides

Accesibility and SEO for editors

1. Provide Informative, Unique Page Titles:

   • For each web page, create a short title that describes the page content and distinguishes it from other pages.
   • Put the most relevant information first in the title.
   • Include the current step in the page title for multi-step processes¹.

2. Use Headings to Convey Meaning and Structure:

   • Group related paragraphs using short headings.
   • Clear headings provide an outline of the content and help users navigate effectively¹.

3. Make Link Text Meaningful:

   • Write link text that describes the content of the link target.
   • Avoid ambiguous link text like “click here” or “read more.”
   • Indicate relevant information about the link target (e.g., document type and size)¹.

4. Write Meaningful Text Alternatives for Images:

   • Provide alternative text (alt text) for every image.
   • Alt text should convey the information or function of the image.
   • For purely decorative images, no need to write alt text¹.

5. Create Transcripts and Captions for Multimedia:

   • Include transcripts for audio content and captions for video content.
   • Ensure that users with disabilities can access the content regardless of their sensory abilities¹.

6. Provide Clear Instructions:

   • Clearly explain processes, forms, and interactions.
   • Avoid jargon or complex language.
   • Make sure users understand how to navigate and interact with your site¹.

7. Keep Content Clear and Concise:

   • Avoid unnecessary verbosity.
   • Use plain language and concise sentences.
   • Organize content logically to enhance readability